Making Google + Work for You

by Ann Premazon

google plusGoogle has opened up a “Secret Social Layer” that has turned the entire Google search engine into one big social network. It is called Google + or Google Plus… I’m still not sure about the logical way to type it out. Many critics have said Google has copied Facebook but in reality, this is not the case. The best way to describe how Google+ is different from Facebook relates to two words: SEARCH ENGINE. Google+ brings the world of social media and search engines together. (Think of them as new best friends). Have you been noticing the new social search features?

Impact of Google Plus on Search Results

Take a look at search results the next time your signed into Google. Google will now give you an option to show you personal results from people in your circles.

social search impact from google plus

As well as show People and Pages in Google Plus related to simple search terms.

People and Pages from Google Plus showing in search results

Keep this in mind as you move forward with your web strategies. Google + isn’t going anywhere and cannot be ignored. In order to compete in your niche, you need to at least have a presence. here are some tips to help you out.

10 Tips to Getting Started on Google +

We originally referred to Google + as a “Secret Social Media Layer” because only a select few received invites initially. The “chosen ones” who did receive an invite had a limited amount of free invites to pass out to friends and families. This was only done during its Beta stage and Google has since opened to everyone. Along with your personal profile, you can now create brand pages. (very similar to facebook in this respect)

So are you ready to dig into Google +? If you are, here is a quick cheat sheet to navigate you through this new social media platform:

  1. Create solid and interesting information for your profile Pop-Up Window.
  2. Organize your Circles (contacts sorted by grouping) by:
    • Real-life Social Connections
      • Family
      • College Friends
      • Work Friends
    • You decide which circle to share announcements, articles or information with
    • Customize your personal profile for your Circles
      • Employment history, education, specializations would be shared with employees or alumni circle.
      • Relationship status, contact information and location would be shared with friends.
  3. Click on the profile pictures to scroll through.
  4. You can disable sharing your posts with one person or as many people you want.
  5. Easy features to find the URL to paste and share
  6. Expanding your Share Box to share videos and content
  7. You can choose who sees the people in your circles
  8. If you have an important post, you send out a notification to all the people in your circles.
  9. Add special effects to your photos in Google+
  10. Are you an Android or iOS User – make sure to check out Google + App (I have links to the apps for Android and iOS on our Social Apps post)

Our Google + Cheat Cheat PDF can be found here:

Download the Google + Cheat Sheet PDF

Other Resources to Use:

Check out these YouTube Videos talking about the social networking scene on Google +. I found these to be the most entertaining as well as informative.

Google + Videos

Google + Cheat Sheets

Simple but very useful cheat sheets explaining Google + and the use of Hot Keys:

Google Plus Cheat Sheet 1

Google Plus Cheat Sheet 2

CreditI want to point out that I found these cheat sheets were created by Simon Laustsen and posted on buzzfeed there’s also a great article about Google + at IGN that has even more tricks like importing your facebook photos, direct messaging, formatting text, muting, creating short urls, drag and drop sharing, and even deletitng your profile.

UpdateHere is a great Google + Infographic I found via Website Monitoring:

Google Plus Infographic

via Website-Monitoring.com

Well, I set out to make sure you guys had a wealth of information reguarding Google Plus and I think we’ve succeeded. Comment below to share your own tips for Google Plus or post your profiles.

{ 5 comments… read them below or add one }

Kellie Hosaka February 24, 2012 at 4:26 am

Aloha Ann,

Thank you for that great information on Google +! The videos are funny and yet very serious information.

I’m on Google Plus, however, I am still not as comfortable with it as I am with FB. I do see the reasons why it is a necessity as we move forward in time.

Thank you again! Your post was very helpful!

Aloha,
Kellie :)

Shayne Cuffy February 24, 2012 at 10:07 am

Thanks for this info on G+, very helpful.

Regards,
Shayne

Ann Premazon February 24, 2012 at 5:27 pm

Thank you for the feedback everyone.

@Kellie, I understand, we get so comfortable with one system just as the next big one pops up. That’s why I believe having a good web strategy is important, because if you have a focus on the goals you’re trying to meet – You’ll have an easier time than just floating around an new environment wondering how to approach it.

Kirsten Plotkin March 2, 2012 at 9:54 am

I never to this day ‘got’ Facebook. But Google Plus, I love you! It’s so easy even I can use it and enjoy it.
Kirsten Plotkin

Akos Fintor March 5, 2012 at 7:20 pm

Hey Ann,

I have not set up my Google + yet. This post made me very curious about its possibilities.

thank u!

Akos

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